# Olympus vs HubSpot · Olympus

Source: https://getolympus.ai/compare/olympus-vs-hubspot

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# Olympus vs HubSpot

HubSpot gives teams a CRM with marketing, sales and service hubs to set up and staff. Olympus gives them an agent team that does the marketing work inside one workspace.

Last updated September 2026

## The short answer

Choose HubSpot if you want a widely adopted CRM with deep reporting and people in place to run it. Choose Olympus if you want agents to plan, create, launch and report on campaigns, with your team approving the work.

Draft — competitor facts to be verified before publishing.

## Side by side

Olympus

HubSpot

What it is

AI marketing system with an agent team that does the work

CRM platform with marketing, sales, service and content hubs

Who does the work

Agents draft copy, creative, funnels and ads. Your team approves.

Your team builds and runs campaigns, with AI assistance

CRM and inbox

Built in with Connect

Built in. The core of the product.

Funnels and sites

Funnel builder, with agents drafting the pages

Landing pages and website tools in the relevant hubs

Copy and creative

Copy agent, brand and image studio, video studio

AI writing assist. Design and video happen in other tools.

Media buying

AI media buyer launches and manages Meta and Google ads

Ad tracking and audience sync. Campaigns are built by your team.

Research and strategy

Deep research agent, brand strategy and financial intelligence

Not included

White label

To confirm

Not included

Pricing

From $750/mo. Annual billing saves 20%.

Free CRM tier. Paid hubs vary by plan, seats and contacts.

Time to first campaign

14 days or less

Depends on your hubs, data and onboarding.

## Where HubSpot leads today

An honest comparison names the other tool's strengths.

1.  01
    
    ### A mature, widely used CRM
    
    HubSpot is a standard CRM for many sales and marketing teams, with detailed records, reporting and permissions.
    
2.  02
    
    ### A large app marketplace
    
    Hundreds of integrations connect HubSpot to the rest of a company’s tools.
    
3.  03
    
    ### Training and community
    
    HubSpot Academy and a large partner network make it easy to find help and trained staff.
    

## When to choose each

### Choose Olympus when

-   You're short on people, not software
-   Clients pay for finished campaigns, not seats
-   You want copy, creative, funnels and ads in one place
-   Your team should approve work, not produce all of it

### Choose HubSpot when

-   Your sales team runs its whole process in a CRM
-   You already have staff to build and run campaigns
-   You need a large integration marketplace
-   Service and support live alongside marketing

## Questions

Is Olympus a HubSpot alternative?

For marketing work, yes. Olympus includes a CRM and inbox, and adds agents for research, copy, creative, funnels and media buying.

Can I move my contacts and deals from HubSpot?

Export contacts and deals as CSV and import them into Connect. We help with the move during onboarding.

How does pricing compare?

HubSpot pricing depends on the hubs, seats and contacts you choose. Olympus replaces the tools and freelancers you'd add around a CRM, so compare against your whole stack, not one subscription.

Can I use both?

Yes. Some teams keep HubSpot as their system of record and use Olympus to produce and launch campaigns.

## Related comparisons

Same format, same questions. Pick the next tool on your list.

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-   [![](/assets/logos/tools/zapier-color.svg)ZapierAutomations that connect apps together.Olympus vs Zapier ](/compare/olympus-vs-zapier)

## Built for growth. Ready today

Launch your first campaign this week. Agents do the work, your team keeps control, and your pipeline grows.

[Get started](https://app.getolympus.ai/sign-up)[Watch demo](/#introducing)
