Terms of Service

1. Agreement and scope

1.1 Parties and service.

These Terms govern use of Olympus, the marketing software and related services provided by Etho, Inc. (“Etho,” “we,” or “us”). “Customer” and “you” mean the business accepting the agreement. “Advertising Materials” include ads, copy, images, video, offers, testimonials, landing pages, audiences, targeting instructions, and the products or services promoted.

1.2 Signed MSLA and document priority.

Before proceeding to paid checkout, Customer electronically signs the Olympus Master Services and License Agreement (“MSLA”) in the product. The signed MSLA, including the plan, scope, pricing, and billing terms saved with it, governs Customer’s paid subscription. If these public Terms or the Acceptable Use Policy conflict with the signed MSLA, the MSLA controls unless it expressly provides otherwise. A mutually signed statement of work controls only the terms it expressly changes. These public pages supplement the MSLA only to the extent incorporated into it or separately agreed through its amendment process; posting an update does not itself amend a signed agreement.

1.3 Business use.

You must be at least eighteen and authorized to bind Customer. While your subscription is active and paid, you receive a non-exclusive, non-transferable right to use available Olympus features for your business, within your plan and the applicable permissions. Preview features may change or be withdrawn.

Lambda is self-led and includes no implementation service or implementation fee. Customer is responsible for setup and configuration. Alpha and Sigma include implementation only within the scope and customer responsibilities stated in the signed MSLA. Implementation does not guarantee advertising or business results.

2. Accounts and client authority

2.1 Account responsibility.

Provide accurate account information, protect credentials and integration tokens, and limit access to authorized users. You are responsible for instructions, approvals, permissions, and use by the people you authorize. Notify Etho promptly if an account or credential is compromised.

2.2 Agencies and representatives.

• You may use Olympus for clients you are authorized to represent, within your plan’s limits and subject to your signed MSLA.
• You must have authority to provide their data, connect accounts, approve claims, place advertising, incur charges, and authorize agent actions.
• Retain the required permissions, spending approvals, licenses, and consents.
• Client work does not grant a right to resell platform access.
• A client’s non-payment or dispute with you does not eliminate your obligations to Etho.

2.3 Scope of authority.

Connecting an account does not give you authority over another person’s money or information. Grant only access you are entitled to grant. You are responsible for explaining the scope and financial consequences of autonomous activity to the business whose accounts and funds are used.

3. Agent authority and autonomy

3.1 Delegated actions.

When you enable an agent, workflow, integration, or autonomous mode, you authorize the actions covered by the instructions, permissions, approval rules, and limits you actually grant. Depending on the enabled feature, those actions may include creating or publishing content, launching or modifying campaigns, changing bids or budgets, and using paid third-party services. This authorization does not extend to actions outside those permissions or to any activity prohibited by law.

3.2 Actions without individual approval.

If you permit an agent to act without asking you to approve each action, it may make repeated or continuous decisions while that permission remains active. You accept the commercial risk of the autonomous activity you authorize, including unsuccessful experiments, unsuitable outputs, and expenditure that produces no useful result.

3.3 Fallible decisions.

Agents and advertising platforms rely on models, algorithms, assumptions, and data that may be incomplete, inaccurate, or delayed. They may misunderstand instructions or respond unpredictably to changing conditions. An agent’s recommendation, score, forecast, or compliance check is not a certification of accuracy, legality, profitability, or safety.

3.4 Supervision and withdrawal.

Select appropriate permissions and approval requirements, review activity and charges, and use available platform controls. If you identify unwanted activity, promptly pause the affected campaigns or permissions and contact Etho. Withdrawing access in Olympus may not cancel a campaign, commitment, or charge already accepted by a connected platform; verify the stop directly with that platform.

4. Advertising claims and compliance

4.1 Customer responsibility.

As between you and Etho, you are responsible for your Advertising Materials, the products and services you promote, and the decisions to approve, publish, target, or continue an advertisement. This responsibility applies whether material is supplied by you, drafted by an agent, edited with Olympus, or published through an automated workflow.

4.2 Substantiation and permissions.

• Before publication, verify the truth and support for express and implied claims, prices, promotions, testimonials, endorsements, comparisons, and results statements.
• Obtain the necessary intellectual-property, image, publicity, privacy, and other rights.
• Maintain evidence and records required to substantiate claims and satisfy applicable law and platform rules.

4.3 Regulated and unlawful activity.

You are responsible for applicable advertising, consumer-protection, privacy, anti-discrimination, and messaging requirements, including industry-specific rules, licenses, disclosures, consents, and geographic or age restrictions. Do not promote illegal products or services, submit misleading claims, fabricate endorsements, or use Olympus to evade a platform’s restrictions.

4.4 Advisory assistance.

Training, templates, screening, suggested revisions, and approval workflows help you evaluate a campaign; they do not replace your review or qualified professional advice. Etho does not undertake to discover every violation or make a campaign compliant. A tool’s failure to flag content does not approve that content or transfer your responsibilities to Etho. Nothing here removes a duty that applicable law imposes directly on Etho.

4.5 Net impression and substantiation.

Assess what a reasonable consumer would understand from the whole advertisement: words, visuals, audio, demonstrations, omissions, and the destination page. Implied objective claims need support before publication, even without the word “guarantee.” A small-print qualification cannot contradict the main message. If the overall impression is misleading, change or do not publish the advertisement.

4.6 Performance, earnings, and lifestyle claims.

These are practical review categories, not an exhaustive list of regulated claims. Performance and health claims require evidence appropriate to the claim; health-benefit and safety claims generally require competent and reliable scientific evidence. Earnings claims must distinguish revenue from profit and explain material costs and conditions. Lifestyle imagery or promises about wealth, freedom, or replacing a job can imply earnings. Do not present exceptional outcomes as what purchasers generally achieve, or make unsupported guarantees.

4.7 Testimonials and expected results.

A genuine testimonial does not establish that others will achieve the same outcome. Have support for the results the advertisement communicates, including typicality, or clearly disclose the generally expected performance where required. “Results may vary” or “not typical” alone is insufficient. Disclose material connections, such as payment or incentives, clearly and conspicuously. Do not omit context or edit a real account into a misleading claim.

4.8 AI-generated UGC and dramatizations.

Do not use AI-generated people, voices, scripts, or edited footage to fabricate a real customer, experience, endorsement, or result. An avatar or actor must not mislead viewers about who used the product or what happened. Make a fictional dramatization’s nature clear when needed to avoid deception. An “AI-generated” or “dramatization” label does not make a false underlying testimonial or unsupported product claim lawful. Obtain required permissions for real people’s likenesses and endorsements.

4.9 Review and consequences.

Seek qualified legal review when uncertain, especially for regulated products, health claims, earnings claims, or testimonial campaigns. This is a recommendation, not a statement that every advertisement legally requires attorney approval. Lack of familiarity with advertising rules or reliance on an AI tool does not establish compliance. Enforcement and remedies depend on the applicable law, conduct, and circumstances; civil penalties can apply to qualifying violations. Do not assume business size protects you from enforcement.

4.10 Official guidance.

Read the FTC resources in Acceptable Use Section 8 on advertising substantiation, endorsements, synthetic testimonials, health claims, and earnings or lifestyle representations. Those resources explain their own scope. They are not an FTC endorsement of Olympus, and this summary does not replace applicable law or professional advice.

5. Spending, budgets, and financial risk

5.1 Authorization to incur charges.

By enabling paid actions or connecting an advertising or other billable account for those actions, you authorize charges within the authority you grant. You remain responsible for the third-party charges properly incurred through your authorized use, including ad spend, messaging, media generation, domains, taxes, and platform fees. These charges are separate from the Olympus subscription unless your order expressly includes them.

5.2 Budgets and limits.

Distinguish an estimate, average daily budget, bid target, or performance goal from a hard spending limit. Review the meaning and scope of each setting on the connected platform. Delivery rules, time zones, currency conversion, taxes, concurrent campaigns, and delayed reporting may make actual charges differ from the amount displayed or from your expectation. A forecast or alert is not a promise that spending will stop at that amount.

5.3 Overruns and stopping delays.

Automated bidding, budget adjustments you permit, platform pacing, queued actions, reporting latency, and delays applying a pause can cause spending to occur sooner than expected or exceed a forecast, target, or average budget. Subject to Section 15 and mandatory law, you bear these risks when they arise from activity you authorized, your settings or instructions, or the connected platform’s rules and operation. An express hard limit remains a limit on authority; this clause does not authorize Etho or an agent to ignore it.

5.4 Loss of advertising funds.

ADVERTISING AND AUTONOMOUS ACTIONS CAN CONSUME THE ENTIRE AMOUNT YOU AUTHORIZE WITHOUT GENERATING LEADS, SALES, OR REVENUE. Do not grant spending authority you cannot afford to use. Monitor the connected account’s billing, balances, campaign settings, and any available account-level limits; do not rely only on an Olympus dashboard or estimate.

5.5 Charges and refunds.

Etho is not an insurer of ad spend or a guarantor of third-party refunds. Subject to your agreement and mandatory law, poor performance, a failed experiment, or a platform enforcement decision does not by itself entitle you to reimbursement from Etho. Raise suspected billing errors promptly with the party issuing the charge. Terminating Olympus does not automatically terminate connected campaigns or erase charges already incurred.

6. Platforms and account restrictions

6.1 Independent services.

Connected advertising, AI, CRM, payment, and other services are operated by third parties under their own terms. They control their auctions, delivery, ranking, reviews, account verification, billing, APIs, and enforcement. Their features, policies, availability, or eligibility requirements can change independently of Olympus.

6.2 Rejections, bans, and shutdowns.

A platform may reject or remove content, limit delivery or spend, disable a business asset, suspend or permanently close an account, or revoke an integration. You accept the risk of these decisions, including decisions following your content, business practices, account history, payment issues, or policy violations. Etho does not guarantee approval, continuous access, or reinstatement.

6.3 Allocation of responsibility.

To the extent permitted by law and subject to Section 15, Etho is not responsible for a third party’s independent enforcement decisions or losses caused by your unlawful conduct, unsupported claims, or violation of platform rules. Any assistance Etho provides with compliance or an appeal does not transfer that responsibility or guarantee an outcome. This exclusion does not cover loss to the extent directly caused by Etho’s fraud, gross negligence, willful misconduct, or liability the law does not allow us to exclude.

6.4 Response to restrictions.

You are responsible for reviewing platform notices and pursuing available review or appeal processes. Do not create replacement accounts, conceal an advertiser’s identity, or use Olympus to bypass a suspension or other restriction. Etho may pause affected activity while an issue is investigated, consistent with Section 12.

7. No guaranteed results

7.1 Commercial outcomes.

ETHO DOES NOT GUARANTEE IMPRESSIONS, CLICKS, LEADS, CONVERSIONS, SALES, REVENUE, PROFIT, RETURN ON AD SPEND, COST PER ACQUISITION, OR ANY OTHER BUSINESS RESULT. Delivery and performance depend on auction conditions, competitors, offers, audience behavior, tracking, platform decisions, and other factors outside Etho’s control.

7.2 Estimates and examples.

Forecasts, budget recommendations, benchmarks, simulations, examples, testimonials, and prior performance are not promises of future performance or of the result you will achieve. Optimization may require paid experimentation that performs poorly or fails. A commitment to provide software, implementation, or support is not a guarantee of advertising results.

7.3 Professional judgment.

Olympus provides marketing technology. Its outputs and guidance are not legal, tax, accounting, investment, or other regulated professional advice. You decide whether a campaign, expenditure, or business decision is appropriate and obtain qualified advice where needed. These statements do not override an express commitment in your accepted agreement or rights that cannot lawfully be limited.

8. Your content and AI output

8.1 Ownership.

You own your data and the materials you supply. Once fees for a billing period are paid, Etho assigns to you the copy, funnels, images, videos, emails, ads, and automations created specifically for you in that period. This excludes Etho’s software, models, prompts, templates, third-party materials, and AI models, which remain under their own licenses.

8.2 Review and automated publication.

AI output may be inaccurate, incomplete, non-unique, or unprotectable, and may resemble third-party material. You are responsible for its accuracy, required permissions, and suitability. Review output before you personally approve, publish, or rely on it. If you authorize automated publication without individual review under Section 3, output may be published before you see it. That choice does not remove the substantiation, rights, or compliance requirements in Section 4. Sections 3–7 and the Acceptable Use Policy apply equally to AI-generated Advertising Materials.

8.3 Rights complaints.

Report suspected infringement involving content hosted or published through Olympus to hello@etho.net. Identify the work, the affected content or URL, your authority, and your contact information. Do not send credentials or unnecessary personal data. Etho may seek further information and restrict affected content under the agreement and applicable law.

9. Plans, payment, and renewal

9.1 Acceptance and payment.

You review and electronically sign the plan-specific MSLA before proceeding to checkout. Signing and payment are separate steps: the first paid subscription term starts when payment succeeds, as stated in the MSLA. The plan, billing schedule, and initial price at checkout must match the signed agreement; changing them requires updated acceptance before payment. Review the renewal and cancellation terms before signing. Cancellation can be submitted in billing settings; its timing and any refund follow the signed MSLA and applicable law.

9.2 Fees and third-party costs.

Fees exclude applicable taxes, advertising spend, messaging charges, domain fees, and other third-party costs unless expressly included. Fees are non-refundable except as the agreement or law provides. A renewal price change requires thirty days’ written notice and applies from the next renewal after the notice period. Third-party spending obligations are addressed separately in Section 5.

10. Olympus ownership and feedback

10.1 Platform rights.

Etho retains its rights in Olympus and its underlying technology. No ownership of the platform or permission to resell, sublicense, reverse engineer, or build a competing product is granted except where expressly agreed or protected by applicable law.

10.2 Feedback.

Etho may use feedback you voluntarily provide without identifying Customer or owing compensation. Etho may name Customer as a client only with permission, which Customer may withdraw in writing.

11. Data and confidentiality

11.1 Data handling.

The Privacy Policy and Data Use page describe how information is processed. Your customer agreement governs contractual data-handling commitments. You are responsible for the notices, lawful bases, permissions, and consents required for the personal data, tracking, audiences, and messages you provide or authorize.

11.2 Confidential information.

Each party protects the other’s non-public information with reasonable care, uses it only to perform the agreement, and shares it only with people and providers who need it and are bound to keep it confidential. This excludes information that is public, already known, independently developed, or lawfully obtained elsewhere. Where permitted, a party gives prompt notice of legally compelled disclosure.

11.3 Permission to process.

You retain ownership of your data and supplied materials. You authorize Etho and its providers to process them to provide, secure, support, and improve Olympus and comply with law, within the purposes and limits of the accepted agreement. This permission does not make private workspace content public or authorize its use in Etho’s advertising. Required permissions must cover the clients, prospects, and other people whose information you supply.

11.4 Processing terms.

Where applicable law requires contractual processor terms, the parties must put those terms in place for the relevant processing. Any agreed addendum should identify instructions, data and people covered, safeguards, provider arrangements, transfers, assistance, and return or deletion. These public pages do not represent that an addendum has already been signed or that every deployment meets a particular regional requirement.

12. Suspension and termination

12.1 Suspension.

Etho may suspend affected access or activity to address non-payment, security risks, unlawful conduct, acceptable-use violations, harm to others, or provider requirements. Where reasonably possible, Etho gives notice and limits suspension to the affected account or feature. Etho is not required to continue activity it reasonably believes would violate law or a platform’s rules.

12.2 Termination.

Either party may terminate for a material breach remaining uncured ten days after written notice. Serious fraud, illegal activity, security violations, or repeated acceptable-use breaches may justify immediate termination. Etho may terminate without cause on thirty days’ notice and refund prepaid fees for the period after access ends.

12.3 Effect.

The license ends when the subscription ends. You keep paid work product and remain responsible for unpaid amounts and charges already incurred. The agreement provides seven days to export data and permits a recovery archive for up to thirty days, followed by deletion or de-identification, except for routine backups and legally required records. Obligations concerning payment, ownership, data, confidentiality, disclaimers, indemnity, liability, and disputes survive as applicable.

13. Disclaimer of warranties

13.1 Express commitments.

Etho will provide Olympus with reasonable skill and care, subject to the accepted agreement. Etho may update features or substitute materially similar functionality, but will not materially reduce the core paid service during a billing period without notice, except for security, legal, or third-party platform reasons. Beta and early-access features may change or be withdrawn. Nothing here cancels a service commitment Etho expressly accepted in writing.

13.2 Other warranties.

EXCEPT FOR THOSE EXPRESS COMMITMENTS, AND TO THE EXTENT PERMITTED BY LAW, OLYMPUS AND ITS OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE.” ETHO DISCLAIMS IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. ETHO DOES NOT WARRANT THAT OUTPUTS WILL BE ERROR-FREE OR THAT ADVERTISING WILL BE PROFITABLE, APPROVED, OR UNINTERRUPTED.

13.3 Mandatory protections.

Some laws do not permit certain warranty exclusions or limitations. These disclaimers apply only to the extent permitted and do not remove any non-waivable statutory right or remedy. The specific advertising and autonomy risks are described in Sections 3–7.

14. Indemnification

14.1 Customer indemnity.

To the extent permitted by law, you will defend, indemnify, and hold harmless Etho and its officers, directors, employees, and agents against third-party claims, demands, proceedings, liabilities, damages, settlements approved under Section 14.3, and reasonable defense costs and attorneys’ fees, to the extent arising from: (a) your Advertising Materials, products, services, offers, or business practices; (b) an allegation that your claims, testimonials, targeting, tracking, or messaging are unlawful, misleading, unsubstantiated, or infringe third-party rights; (c) your instructions, approvals, granted spending authority, or lack of authority to act for a client; or (d) your breach of the agreement, applicable law, or a connected platform’s rules. This includes claims by your clients concerning activity you authorized through Olympus.

14.2 Limits and Etho indemnity.

The customer indemnity does not require you to cover a claim to the extent caused by Etho’s fraud, gross negligence, willful misconduct, or conduct for which the law prohibits that allocation. Etho will defend and indemnify Customer against third-party claims that its authorized use of Olympus infringes a United States patent, copyright, or trademark, and claims directly arising from Etho’s gross negligence or willful misconduct. Indemnity allocates covered claims between the parties; it does not bar a regulator or third party from asserting its own rights.

14.3 Claims procedure.

The protected party will give reasonably prompt written notice and reasonable cooperation, at the indemnifying party’s expense. Late notice reduces the obligation only to the extent it materially prejudices the defense. The indemnifying party may control the defense with competent counsel reasonably acceptable to the protected party. No settlement may admit fault by, impose a non-monetary obligation on, or leave unreleased liability for the protected party without its written consent. The protected party may participate through separate counsel at its own expense, subject to applicable law and any conflict requiring separate representation.

15. Limitations of liability

15.1 Excluded losses.

TO THE EXTENT PERMITTED BY LAW AND SUBJECT TO SECTION 15.3, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR LOST PROFITS, REVENUE, GOODWILL, BUSINESS OPPORTUNITY, OR DATA, EVEN IF ADVISED THEY WERE POSSIBLE. This includes such losses arising from campaign performance, algorithmic decisions, interruptions, or third-party account restrictions.

15.2 Aggregate cap.

SUBJECT TO SECTION 15.3, EACH PARTY’S TOTAL LIABILITY UNDER THE AGREEMENT IS LIMITED TO THE FEES CUSTOMER PAID ETHO IN THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Payments made directly to advertising platforms or other third parties are not fees paid to Etho. Direct claims for spending errors or unauthorized actions remain subject to this section; a spending-risk disclosure does not itself authorize an action.

15.3 Exceptions.

These limits do not apply to Customer’s payment obligations; fraud, willful misconduct, or gross negligence; Customer’s breach of the license and acceptable-use terms or Etho’s intellectual-property rights; or liability that cannot lawfully be limited. Customer indemnification claims remain subject to the cap unless one of these exceptions applies or the accepted agreement expressly provides otherwise. Sections 3–7 and 13–15 must be read together with these exceptions.

16. Dispute resolution

16.1 Governing law and notice.

Arizona law governs the agreement and the Federal Arbitration Act governs this section. Before filing a claim, the parties will attempt in good faith to resolve the dispute for thirty days after written notice describing it.

16.2 Individual arbitration.

Except for individual small-claims actions and court actions in Maricopa County to protect intellectual property, confidential information, data, or system security, disputes go to binding individual arbitration under the American Arbitration Association’s Commercial Arbitration Rules before one arbitrator, in Maricopa County or remotely. Judgment may be entered in a court with jurisdiction.

16.3 Individual proceedings.

CLAIMS MAY BE BROUGHT ONLY INDIVIDUALLY, NOT IN A CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING, AND THE PARTIES WAIVE A JURY TRIAL TO THE EXTENT PERMITTED BY LAW. Each party bears its own attorneys’ fees unless the arbitrator or law awards otherwise. Nothing in this section removes a right or remedy that applicable law makes non-waivable.

17. Changes, notices, and general terms

17.1 Changes and notices.

Material changes require at least thirty days’ notice. They do not retroactively change fees already paid or ownership of paid work product. Notices go to the account email and Etho’s contact below; a cancellation is effective when submitted in billing settings under the applicable cancellation terms.

17.2 General provisions.

The accepted agreement and any mutually signed statement of work form the parties’ agreement for the services. A checkout summary cannot change a signed order without the required acceptance. The parties are independent contractors. Neither party is liable for delays beyond its reasonable control, although amounts already due remain payable. An unenforceable provision is narrowed only as needed and the remaining provisions continue.

17.3 Contact.

For questions about these Terms, an advertising or spending issue, or a copy of the agreement you accepted, contact hello@etho.net. Include the affected workspace, campaign, and relevant dates; do not send passwords, payment-card numbers, or other secrets.